Search Engines
(OK, OK, I know I harp on about it!)
Serious bit! After the
debacle of losing most of the independent search engines
back in March and therefore Google and Overture now ruling
the world search engine wise it's even more important to
make sure your site is listed.
The rules are going to change
again soon. At the moment there are effectively 3 search
engines. Google, Overture and Teoma - one way or another
these 3 between them power something like 90% of all the
searches on the web. Come the end of this year or early next
year this is gonna change. Microsoft (or more accurately
MSN) are going to go independent and leave the Overture
group where they currently are.
So what? I hear you say. Well
rumour control has it that when the next release of Windoze
happens the search function will be built into the operating
system. So if Microsoft release the operating system and
have their own search engine on the web it doesn't take too
much effort to figure out which search engine they'll use
for web searches. As most people will happily accept default
values on system set up then it stands to reason that if you
want your site to be found by people using Windoze (that's
about 95% of all computers) then you'll need to be listed on
the MSN search engine!
So how do you do that? - The
obvious answer is to pay the horrendous charges demanded by
Overture and hope you get carried across when Microsoft pull
out. OK - as far as it goes that's pretty sound reasoning.
However tests conducted by search engine optimisation
companies in the USA (bless 'em) have shown that paying for
listings in Overture actually makes your listing worse not
better. So that method probably isn't the best way. I
suspect the only way to gain the most listings and therefore
be impossible to ignore is to make sure you are listed in as
many search engines as possible and to make damn sure that
you keep refreshing that listing.
WARNING -
Sales pitch coming up!
So
how do you achieve that wonderful state of affairs? Easy,
keep registering your site with the search engines. But it's
not so simple - all the search engines have different rules
and they change them! You could do it manually but that's
real hard work! You could hire a search engine optimisation
company to do it for you. I know a few of you have tried
that and I also know that no one has been satisfied with the
results. Now there is an alternative!
I now have access to an
automatic system which will register and re-register
selected pages of your site with all the major search
engines according to their rules so your listing is at very
least maintained. It's not a perfect system but after 3
months of experiments the results are positive.
It costs £30 per month (or £300
per year) per site and makes sure your site gets as much
exposure as possible - it doesn't make you number 1 in
Google or claim to, but it will make sure you are at least
in there. Remember it's possible you could drop out of a
search engine and if you don't know you could be losing
business without ever knowing about it....
Want to know more? Drop
me an email or give me a call!
Contact details are on the website.. |